"Clothes aren't going to change the world. The women who wear them are."
And to empower such women, we at Nolabels work hard every day to construct garments that are more than just fashion. Launched in 2022, Nolabels is an “accessible luxury” driven, women-centric fashion brand founded by two marketing geeks, Shireen Ahuja and Sahil Ahuja. Nolabels aims to create an equilibrium space between fast and slow fashion, showcasing evergreen garments that can uplift the self-esteem of every woman, irrespective of her age, shape, and choices.
CHOOSING THE NAME
“Nolabels: Because True Elegance Doesn't Need a Label.” We believe that luxury should be something that speaks for itself, and this is what our brand name goes by. “Nolabels,” a women-centric clothing brand that doesn’t require any loud statement to prove its splendor and quality. Our CEOs believe that every woman deserves a closet that puts her individuality in the spotlight rather than taking it away. So, we create pieces that are not just clothes or accessories; rather, they are blank pages you can paint with your own unique personality.
NOLABELS FAMILY
Our diverse team of ingenious minds comes together from different backgrounds to give you a fashion experience that is par ordinary. The talented team of fashion designers who start every fashion journey from a single sketch on paper and brings your favorite fashion companions to life. The unsung creatives of operations and SEO who work together on the back end and help us reach you. Our Inventory Associates and Customer Support team are the backbone of our brand and facilitate the fashion needs of our customers worldwide. And the innovative minds of our UI/UX and social media team, who add life to this cohesive hard work. Our Nolabels family is what makes us so special, which helps us to make you feel special.
BRAND LANGUAGE
We do not run behind trends; rather, we believe in making items that make your everyday exceptional. We merge our USP collections of Resort wear, Kaftans, and female-oriented Streetwear with our goal of creating accessible luxury, and we unearth an experience that feels personal to every woman. We believe that silent luxury doesn't always have to be simply bland. It can be outrageous, crazy, and full of colors, and still can be the classiest thing you own.
OUR VISION
Our intention with this brand is to create a liberating space for women where they can find their individuality. In today's time, when fashion is running behind trends and gender-fluid apparel, we aspire to make Nolabels a completely female-centric brand to honor the womanhood of this society. And this is the thought we try to reflect on our clothes. That is why you will find various transitions in our collections that depict the copious sides of femininity. With each Nolabels garment, you get the confidence to be yourself amidst this chaotic world.
-Shireen & Sahil Ahuja